A NEW Way for Real Estate Agents to Market Themselves
Real Estate Agents are in this business for the long game.
One real estate transaction can take many months from contract to close. That’s just the nature of the business.
Most Real Estate Agents (REAs) develop business in the hopes of creating a lifetime client. They want their clients to engage them anytime they need an REA. However, the average homeowner stays in their home for about 13 years before moving — (As of September 2021 data from the United States Census Bureau).
Since more than 87% of REAs quit the business in the first 5 years, most are not playing the long game very well. It’s tough to be successful under those timelines. What good is a repeat client, if you’re not still in the same business when they’re ready to engage you again?
REAs can’t count on “Repeat Business” to keep them going in the short term. They’ve got to get referrals from their clients. In fact, they’ve got to get business referred to them by everyone they know — and then some. So how do they do that?
